Google Now vs Siri vs Cortana: showdown

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Ah, virtual assistants! Nobody really knows where these are headed, but by now it should be obvious that the big three mobile platforms are intent on pushing the frontier forward in what is shaping up to be yet another battlefield. Quite frankly, however, while the industry as a whole has been checking up with Google Now and Apple's Siri every now and then to see how each is doing and how they compare against each other, it's only now that Microsoft has finally entered the race that we are starting to feel duty-bound to go in-depth with them and see what's what. But before we talk about specifics and discuss where each of three is likely headed, it's important to first understand where each is coming from...