Stephen Key: "One Simple Idea for Startups", Talks at Google

Stephen Key stops by the Googeplex to discuss his latest book, "One Simple Idea for Startups". You can find his book on Google Play here:
From McGraw Hill:
From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller "One Simple Idea"
How many times have you seen a product and thought, "I know how to make that better"?How is it that no one has invented this yet"? And when "haven't" you thought, "I need to be my own boss"?
You're thinking the right things. Now, the next step is to take action--and that's exactly what "One Simple Idea for Startups and Entrepreneurs" is all about.
Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book "One Simple Idea "just how simple it is to make a fortune by selling or "renting" your great ideas.
Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to: Develop, test, and protect your ideaPlan and launch your businessManufacture, package, market, sell, and distribute your productManage and grow your businessPrepare for and implement your endgame
Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.
You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.