Art Business - How to promote your art business
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"Hey Evan,
I have been following for a while. I love the positive encouragement and the likeable social media you have created with sharing etc. I read and follow as much as I can.
What I can't find and maybe you can help direct me to the right place is somewhere that I can find information that isn't as broad. I see many things about entrepreneurs, how to etc but it dosen't quite fit the mold of what I do.
So many articles I have found talk about business will fail. Just toss it, rack it up as a learned experience and try again. Or help like find who your customers are. I know who they are by age, income, and all the other items that my insights and google tracking + my sales have told me, but I have a different case which I don't seem to be able to apply some of the methods.
If my business fails, then I won't be starting a new one. I am a fine artist. What I sell is my artwork, gifts and merchandise based on my artwork, and eventually video tutorials on painting techniques etc. Only 2% to 5% of the population buys original art. My gifts and merchandise are aimed at home decor, office decor, jewelry and apparel to broaden the market of who will buy my products.
Getting loans to open a store are not such a good idea as it takes time to build art clients. That's almost a guaranteed sink. If my business fails, starting a new one won't work. It's not like I'm creating a software app that may or may not hit, then in the next 6 months I'm trying opening a computer hardware repair business. It's not about choosing the right product, I am the product. Getting it right is detrimental to my business.
There are quite a few artists who have landed the right path to financial success just like any other entrepreneur. It's a business. I create products, I look for licensing of my images, I create smaller items to purchase for those who don't fall into the 2 - 5 % category. I have to market, network, and promote just like any other business would. Add to that trying to build prestige, creating enough pieces for collections to show at galleries, attending festivals, and making public appearances. So why is it so hard to find information on how to for what I am doing?
Information on where to look for Independent Sales Reps would be great. Or where / how to market for niche products? Even though I am more than dedicated and believe in my product / artwork 100%, I find that I am struggling to connect the dots. Most art business help books don't really seem to be geared to creating a large enterprise based on artist products. Instead they try to coddle and persuade artists to become organized as if we were addlepated helpless drooling idiots who can't manage to have a cohesive though. The business advise geared toward us is to take 2 and 3 jobs on top of the full time job we already have creating, promoting, selling, showing, and marketing what we create.
I see artists like Tripp Harrison who's Florida gallery takes in over 2 million every year, or Guy Harvey who's products created from his artwork is in every gift shop along the cost in the US as well through the islands and cruise lines. These guys are raking it in. How do I reach that level of entrepreneurship where I am no longer a one person owned small business but instead have multiple employees, sell my products across the globe, and create the business that I see when I create my goals?
The standard protocol dosen't seem to apply. Are there resources out there that you know of that you wouldn't mind pointing me in the direction to so that I can help myself progress?
Thanks so much for you time, I appreciate it.
Allison Richter - allisonrichterwildlifestudio.com"
Help us caption & translate this video!
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Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!!
"Hey Evan,
I have been following for a while. I love the positive encouragement and the likeable social media you have created with sharing etc. I read and follow as much as I can.
What I can't find and maybe you can help direct me to the right place is somewhere that I can find information that isn't as broad. I see many things about entrepreneurs, how to etc but it dosen't quite fit the mold of what I do.
So many articles I have found talk about business will fail. Just toss it, rack it up as a learned experience and try again. Or help like find who your customers are. I know who they are by age, income, and all the other items that my insights and google tracking + my sales have told me, but I have a different case which I don't seem to be able to apply some of the methods.
If my business fails, then I won't be starting a new one. I am a fine artist. What I sell is my artwork, gifts and merchandise based on my artwork, and eventually video tutorials on painting techniques etc. Only 2% to 5% of the population buys original art. My gifts and merchandise are aimed at home decor, office decor, jewelry and apparel to broaden the market of who will buy my products.
Getting loans to open a store are not such a good idea as it takes time to build art clients. That's almost a guaranteed sink. If my business fails, starting a new one won't work. It's not like I'm creating a software app that may or may not hit, then in the next 6 months I'm trying opening a computer hardware repair business. It's not about choosing the right product, I am the product. Getting it right is detrimental to my business.
There are quite a few artists who have landed the right path to financial success just like any other entrepreneur. It's a business. I create products, I look for licensing of my images, I create smaller items to purchase for those who don't fall into the 2 - 5 % category. I have to market, network, and promote just like any other business would. Add to that trying to build prestige, creating enough pieces for collections to show at galleries, attending festivals, and making public appearances. So why is it so hard to find information on how to for what I am doing?
Information on where to look for Independent Sales Reps would be great. Or where / how to market for niche products? Even though I am more than dedicated and believe in my product / artwork 100%, I find that I am struggling to connect the dots. Most art business help books don't really seem to be geared to creating a large enterprise based on artist products. Instead they try to coddle and persuade artists to become organized as if we were addlepated helpless drooling idiots who can't manage to have a cohesive though. The business advise geared toward us is to take 2 and 3 jobs on top of the full time job we already have creating, promoting, selling, showing, and marketing what we create.
I see artists like Tripp Harrison who's Florida gallery takes in over 2 million every year, or Guy Harvey who's products created from his artwork is in every gift shop along the cost in the US as well through the islands and cruise lines. These guys are raking it in. How do I reach that level of entrepreneurship where I am no longer a one person owned small business but instead have multiple employees, sell my products across the globe, and create the business that I see when I create my goals?
The standard protocol dosen't seem to apply. Are there resources out there that you know of that you wouldn't mind pointing me in the direction to so that I can help myself progress?
Thanks so much for you time, I appreciate it.
Allison Richter - allisonrichterwildlifestudio.com"
Help us caption & translate this video!
/
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