GDC 2014: The Next Level of In-game Advertising with DoubleClick
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Ever wonder how the mobile ads ecosystem works and how ads reach your game's inventory? Join Mark Theerman as he explains the inner workings of programmatic and direct sales advertising, including an overview of the tools you can use to take your in-game advertising revenue to the next level.
Ever wonder how the mobile ads ecosystem works and how ads reach your game's inventory? Join Mark Theerman as he explains the inner workings of programmatic and direct sales advertising, including an overview of the tools you can use to take your in-game advertising revenue to the next level.
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