Scott Sigler, "Rewriting Publishing with Podcasts" | Talks At Google

Best selling author Scott Sigler discussed how he built his writing career by transforming his novels into free serialized podcasts. Scott started doing this over 7 years ago and over 15 million individual podcast episodes have been downloaded. This innovative idea helped him land a book deal and start his own publishing company. Scott will share how he used new techniques and technologies to successfully navigate the traditional publishing system. As social networks and other online forums have increased direct-to-consumer outreach, Scott is constantly embracing new technologies while also understanding the successes of the traditional methods.
Scott will also be sharing what its like to work with producer Lloyd Levin (Watchman, The Rocketeer, and Hellboy) to transform one of his books into a TV pilot.