Bob Sullivan & Hugh Thompson, " The Plateau Effect" | Talks At Google

The Plateau Effect is one of the most powerful forces of nature—it is why something that was, at one point, effective eventually stops working. At some point, everyone reaches a plateau in some area of their life, whether it be training for a marathon, losing that last five pounds, learning a foreign language, or getting that promotion at work. When trying harder doesn't produce results, the plateau effect is at work, and in this new book, Sullivan and Thompson reveal how this invisible enemy affects us all and how we can outwit it.