Going To The Doctor Hurts Less Thanks To Masimo's Noninvasive Breakthroughs

Technology is making it easier to monitor patients closely with completely non-invasive medical procedures, instead of painful blood draws and time-consuming lab analysis.
Pulse oximetry, a non-invasive method developed and commercialized in the U.S. in the late 1980s, is now widely used to monitor of the saturation of a patient's hemoglobin by placing sensors on a thin part of the patient's body, such as a finger or an earlobe.
Masimo, a California-based non-invasive health services company, has emerged at the forefront of innovation in the medical field, and its technologies and hardware are found in leading hospitals and medical centers around the world.
Masimo's devices are among the best-selling in the industry, because of the patented technology that accurately measures oxygenation even when patients are moving.
The Pronto-7 hand-held device, which tests total hemoglobin, and measures blood oxygenation, pulse rate and perfusion index, has been recognized with a gold Medical Design Excellence Award.
President Bill Clinton has the Pronto-7 to keep track of his health after his heart procedure in 2010.
Joe Kiani, the founder of Masimo, stopped by Business Insider's office to talk about how the industry of non-invasive health services has developed since he started the company back in 1989.
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