Josh Kaufman spoke to Googlers in Mountain View on February 10, 2011 about his book The Personal MBA: Master the Art of Business. He is introduced by Jenny Blake.
About The Personal MBA: Master the Art of Business:
"Getting an MBA is an expensive choice: one almost impossible to justify even in a good economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial formulae than what it takes to improve a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether.
Josh Kaufman founded as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA: Master the Art of Business distills the most valuable business lessons into simple, memorable mental models that can be applied to any challenge."
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