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Would you like to be a fly on the wall for a conversation between Steve Jobs and Bill Gates? John Sculley takes us inside one such moment and shares his insights about the common trait they shared. It is the driving force for many of the world's most powerful companies today.
John Sculley has been on the front lines of a technological revolution that not only echoes today, but continues to pick up speed.
John is a legendary brand builder who led the Pepsi Challenge Campaign, and served as CEO of Pepsi Cola until 1983, when he was recruited by Steve Jobs to revitalize Apple, and served as its CEO until 1993.
Today, Mr. Sculley expertly guides and helps start-up companies to see possibilities.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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