AdWords API DevBytes Episode 1: Why Use the AdWords API?

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What is the AdWords API and why would you use it? In this video, we introduce the API and walk through some of the use-cases for it.
*Note: AdWords MCC Accounts have been renamed to AdWords Manager Accounts.
More Information:
MCC ‘Client Reporting’ Site:
AdWords Editor: /
AdWords Scripts: /
AdWords API: /
AdWords API running on Google App Engine:
Reporting Basics:
AdGroup Service:
AdGroupCriterionService:
BiddingStrategyService:
CustomerSyncService:
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