Michael Lazerow, co-founder of Buddy Media, and CMO of Salesforce Marketing Cloud (SMC), talks with TechCrunch. SMC believes that consumers are digital citizens and therefore every company has to be a tech company. SMC customers show up to CES, so SMC was more than happy to show face at the 2013 CES conference. Salesforce Marketing Cloud is a mobile-first company and users can access their apps through any platform.
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