The dynamic energy of inclusion: Bob Hurley at TEDxBend

Hurley founder and CEO Bob Hurley made his work his play from the beginning. Hurley started as a surfer and board shaper in Huntington Beach, before acquiring the license to Billabong USA in 1982, starting his own eponymous surf and skate company in 1999, and folding into the Nike brand in 2002, where he continues to lead the $252M business. Hurley's instincts to make surf culture less insular and more inclusive have led the brand toward successful alignments in music, art and youth culture. He still surfs and shapes boards today.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)