How to fix the web | Brendan Eich | TEDxVienna

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In physical, biological, and networked computer systems, path dependence is king. What if we, the people who use the Internet, could band together for bargaining power based on the value of our collective data?
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Brendan Eich is the co-founder and CEO of Brave Software, a start-up that aims to transform the online ad ecosystem. Brendan helped launch the award-winning Firefox web browser and invented JavaScript, the Internet's most widely used programming language.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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