What You Need To Know Before Shopping At Trader Joe's

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When it comes to grocery stores, there's nothing quite like Trader Joe's. Thanks to its mix of clever marketing and proprietary food options, Trader Joe's has amassed a cult following that rival chains like Piggly Wiggly could only dream of having. But how much do you really know about the crunchiest supermarket on Earth? Here's a look at the untold truth of Trader Joe's…
What's in a name? | 0:18
Brand within a brand | 0:43
Their name is a promise | 1:25
There's always a hidden mascot | 1:44
You can return anything | 2:10
They have a secret language | 2:31
The parking lots are just fine | 3:08
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