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Many computer games have deep and interesting moral choices, which put players in unique positions, by analysing these choices we gain fascinating insights into players personalities. This talk discuss the meaning behind the analysis and what it tells us about choice and the future of computer entertainment
Peter Molyneux OBE has remained one of the most recognisable faces in the video games industry across 4 decades of landmark game titles and is still considered to be one of the world’s most innovative and celebrated game designers. As the former Creative Director of Microsoft Games Europe, founder and CEO of both Bullfrog Productions, Lionhead Studios and now 22cans, Peter has led various sized businesses in the industry and designed hugely successful products (both critically and commercially) such as Populous, Theme Park, Syndicate, Theme Hospital, Dungeon Keeper, Black & White and the Fable franchise. His work has granted him multiple Lifetime Achievement Awards from various sources such as BAFTA, GDC Awards and the Academy for the Interactive Arts and Sciences. Despite his legacy, Peter considers himself to only be getting started. His most recent endeavour 22cans stepped into the casual gamer space with "Curiosity - What’s inside the cube” which won an Online Innovation award at t
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at
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