Google I/O 2013 - Redefining Loyalty In The Mobile Age

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Johnie Lee, Pallavi Naresh, David Butcher
In this session, we will introduce you to the Wallet Objects Loyalty API. Learn how you can integrate your loyalty programs into Google Wallet and make it available to millions of users to discover. Drive engagement of your loyalty program by enabling users to use Google Wallet to show and use their loyalty card, check their loyalty/reward point balances and much more.
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