The Value of Trust | Professor Dan Ariely | TEDxEast

What is the value of trust in relationships and interactions? Dan Ariely will shed some light on the ways we think about and behave in situations with varying degress of trust among people.
Despite our intentions, why do we so often fail to act in our own best interest? Why do we promise to skip the chocolate cake, only to find ourselves drooling our way into temptation when the dessert tray rolls around? Why do we overvalue things that we’ve worked to put together? What are the forces that influence our behavior? Dan Ariely, James B. Duke Professor of Psychology & Behavioral Economics at Duke University, is dedicated to answering these questions and others in order to help people live more sensible – if not rational – lives. His interests span a wide range of behaviors, and his sometimes unusual experiments are consistently interesting, amusing and informative, demonstrating profound ideas that fly in the face of common wisdom.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at