Jake Knapp and John Zeratsky: "SPRINT" | Talks at Google

SPRINT is written primarily for business leaders and entrepreneurs who spend the better part of their time figuring out where the most important places to focus our efforts are, envisioning what are best ideas look like in real life, and – crucially – determining just how many meetings and discussions it takes before we know we have the right solution.
GV’s Jake Knapp, John Zeratsky, and Braden Kowitz developed a revolutionary method for companies to answer these questions: the Sprint. They have completed more than 100 sprints with all kinds of companies, including mobile, e-commerce, healthcare, and finance, among others. In short, a sprint offers a radically efficient path for solving big problems, testing new ideas, and getting more done more quickly.