Sony Bravia Master Series 4K TV First Look

With its latest premium TVs, the Bravia Master Series, Sony has one goal: To bring home the experience of watching a professional-grade studio monitor. The OLED A9F and the LED-based Z9F sets are Sony's most advanced yet, thanks to the company's new X1 Ultimate image processor. At a launch event in New York City today, I had a chance to check out the new sets. And while I can't say for sure how they resemble professional monitors, I can at least confirm that they look very good. But that's not a huge surprise, since Sony has been delivering solid 4K TVs for years.
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