TEDxAshokaU 2011- Paul Rice: Awakening the Sleeping Giant: Fair Trade on Campus

Paul Rice is the Founder of Fair Trade USA and gave this talk at TEDxAshokaU: Universities Driving Global Change at Duke University on February 25, 2011. Learn more at www.tedxashokau.com.
Fair Trade USA is the leading certifier of Fair Trade products in the United States. Since launching the Fair Trade Certified™ label for coffee nine years ago, Paul has helped establish Fair Trade as one of the fastest growing segments of the food industry. Prior to launching Fair Trade USA, Paul worked for 11 years as a rural development specialist in the mountains of Nicaragua, where he founded and led the country's first Fair Trade, organic coffee export cooperative.
What is TEDx?
In the spirit of ideas worth spreading, TED has created a program called TEDx.
In the spirit of ideas worth spreading, TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event.
The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.
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This video was shot by Duke University staff, edited by Laurel Gwizdak