Learning from consumer culture | Tori Flower | TEDxKCS

This talk was given at a local TEDx event, produced independently of the TED Conferences. How consumer brands are designed to attract large communities of followers and an exploration into how this approach can be applied to the design of products and services specifically created to shift individual behaviour and to tackle major social, environmental and health issues. Bridging the gap between what people want and what’s good for them and the collaboration required to do so.
Tori Flower is Creative Director of the behaviour change organisation We Are What We Do. Since joining in 2009, she has defined the company’s strategic approach and designed of a series of award winning products and services that provide practical solutions to social and environmental issues. Tori has sat on the jury for both the RSA and D&AD Student Awards, been profiled in the book Design Transitions and her team has won a Webby and a Tech4Good award. Tori read Classics at Cambridge University, returned to art school to do postgraduate studies Art Direction and Copywriting for Advertising, and went on to work in the creative department of London advertising agency WCRS for a number of years, where she won D&AD, BTAA, and Creative Circle awards. Tori has taken her understanding of popular consumer products and now applies it to the social innovation sector. www.wearewhtwedo.org @wearewhatwedo
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)