Building Businesses in Rural Markets | Maanav Yashroy | TEDxIRMA

Maanav's career spans over 18 years in leading business strategy, marketing, sales and P&L head roles at MNCs and innovative social enterprises. He excels at creating and commercially scaling up sustainable-impact innovations and business models, leveraging BoP and low income communities across categories of food, FMCG, agriculture inputs, durables and other socially high-impact products. These business models have involved innovations in product, marketing and distribution formats including grassroots entrepreneurship, retail distribution, direct sales and national alliances. His career spans over 18 years in leading business strategy, marketing, sales and P&L head roles at MNCs and innovative social enterprises. He excels at creating and commercially scaling up sustainable-impact innovations and business models, leveraging BoP and low income communities across categories of food, FMCG, agriculture inputs, durables and other socially high-impact products. These business models have involved innovations in product, marketing and distribution formats including grassroots entrepreneurship, retail distribution, direct sales and national alliances.
He is leading the design and scaling up for two globally recognized and awarded social ventures - Reuters Market light (from Thomson Reuters) and eChoupal from ITC. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at