Why Chocolate Diamonds Are So Expensive | So Expensive

“Chocolate diamonds” are brown diamonds that are not too dark and not too light in color. Brown diamonds were not popular in jewelry until the 2000s. “Chocolate diamonds” was trademarked by Le Vian in 2000 and are now popular in jewelry worn by celebrities, like Rihanna and JLo, and non-celebrities.
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Why Chocolate Diamonds Are So Expensive | So Expensive